About Us
About Us
For over three decades, we have been at the heart of the meat industry, proudly serving our customers with a commitment to quality and exceptional service.
Our Legacy
Icon Meats stands as an associate company to The Van Der Watt Family Trust, a name synonymous with excellence in the Sinoville Vleismark for more than 30 years. Our journey began back in 1987 when Pieter and Elsa Van Der Watt established their first butchery in Sinoville, Pretoria. From the very beginning, our focus has been unwavering - delivering top-notch meat products with unwavering dedication.
A New Chapter
With a rich history in the meat industry, we're excited to introduce Icon Biltong, a new venture born out of our passion for creating high-end meat products. We've been crafting biltong for our loyal customers for over three decades, and now, we're expanding our offerings to include an exclusive Gourmet range, lovingly known as "Elsa's."
Quality Assurance
At Icon Meats, our commitment to quality is non-negotiable. We've established a dedicated biltong plant that ensures only the finest products make their way to your doorstep. Our mission, every day, is clear - to provide the highest quality products to our customers.
Our Promise
As a family business with a heritage of over 30 years in the meat industry, we understand the value of trust and excellence. We are committed to delivering nothing but the best to our valued customers.
Thank you for joining us on this journey. We look forward to providing you with a taste of our passion and a slice of our tradition in every bite.